MUSEUM ON THE HISTORY OF TRAVEL AND TOURISMIN FRANCE
THE FRENCH SEDUCTION ™
If lucky, you're just a few happy miles
0000OO000OOOOOParaphrasing Daniel J. Boorstin's opening quote of his chapter
How come you landed on this page ? Did you read the 'la séduction française'-folder with this almost world famous poster picturing a woman in bathingsuite, symbolizing
the turn, between the two World Wars, of winter tourism to summer tourism on the French Riviera? In that case, simply skip the next paragraphs and enjoy the images.
'The French Seduction'?
So, what are you waiting for?
This small museum and its unique collection offers a rich insight into the fascinating story of how France became the world’s most important holiday destination.
But at first it was only warriors, crusaders, parading royalty and European aristocrats, pilgrims, tradesmen and students on their ‘Grand Tour’who travelled.
It was not till after 1766, following the travel writing of the Scot, Tobias Smollett, that the British aristocracy started flocking to the Côte d’Azur for the
winter season. But it was only after 1894, when Stéphen Liégard published his book entitled ‘La Côte d’Azur’ that this strip of Mediterranean ooast got a name !
Thomas Cook introduced organized travel tours and Murray started publishing travel guides, not only just for Paris, but also for the
French countryside. However, in the nineteenth century Paris and the French Riviera remained the hot spots for the well-to-do. Paris had a series of World
Exhibitions and was the 'pleasure dome' for the British Milord. Others, who travelled the French countryside were, in a way, explorers.
Paid leave? In the UK, besides the short Bank Holiday introduced in 1871, a few days extra off were only added in 1938 and the beginning of mass
tourism dates from not much more than 60 years ago. Now we’re witnessing an explosion.
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Open as of May 1 till October 31, between 10 h. 30 till 19.00 hrs.
For other moments, especially 'off season', just call.
00.33.(0)4.68436016
00.33.(0)6.49936049
The tour takes appr. 50 minutes. Price € 5,-. Free for minus 13 years.
2, Place de la Révolution
N 43) 10' 4.46" ((())) E 2° 41' 14.93"
For further information, contributions and suggestions also:
Gerrit Verhoeve
For French illustrations and a positive view on the potential of this small museum (in French only, unfortunately / translators are welcome):
To the cover of
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